Ammar Alhelal, the founder of 7D VARIETY, came to the United States to study. While he was there, he noticed a major problem: most coffee shops and grocery stores do not offer enough healthy options. Moreover, the diet in the United States lack adequate amounts of potassium, calcium, fiber, magnesium, and vitamins A, C, and E. Sufficient amounts of these nutrients must be consumed daily for the body to function normally. To make matters worse, there wasn’t enough effort to change things for the better or to educate the people on healthy eating.
Thus, it is not surprising that a lot of people still practice unhealthy eating habits; it all starts from a very young age. As a result, a vast majority of individuals are at high risk of being overweight or even obese. The number of pre-diabetic and diabetic individuals are also increasing each year and it is quite alarming.
Over the course of history, the date palm tree always had a special place in Middle Eastern culture – it’s hard to imagine life without it. Every part of this native desert plant – from top to bottom – can be used to feed, protect, heal, and sustain human life. Inspired by culture, he founded 7D VARIETY to make the necessary changes by providing a snack with the following characteristics: delicious, natural, sweet, and most importantly, rich in vitamins, minerals, and other nutrients. The fruit of the date palm tree perfectly integrates these elements since dates are nutrient-dense and also tastes deliciously sweet.
